Investigating how Business Intelligence can support your pricing strategy

from Andreas West, Head of CRM & Business Intelligence - Vodafone D2 Germany

• Examing the phases of a major tariff change
• Why is post-analysis of tariff changes so important?
• Identifying the effect of tariff changes on your customer base - with which customers did you gain or lose revenue?
• Countering ARPU erosion - comparing the business case in theory to the real world market environment
• Taking countermeasures to stop ARPU loss through tariff changes
• Using KPI's to actively handle and control ARPU loss

• For more information please contact the author